Message from the President and CEO
Mission 2019: Exceptional Member Experience
On behalf of everyone at Southland Credit Union, I would like to wish you and your family a Happy New Year! We are excited to begin 2019 with renewed enthusiasm for serving our Members and our communities.
Looking back, 2018 was a landmark year for Southland. We achieved our best financial year since 2012 by surpassing our goals and finishing off the year as a strong, financially-sound credit union.
In our communities, we announced a partnership with Harbor-UCLA Medical Center to support hospital improvement projects, plus an #SCUGivesBack campaign on social media to give our Members a voice in choosing our charitable donations. And, in support of Credit Unions for Kids and Children’s Miracle Network Hospitals, Southland launched Project GO Kart, a unique fundraising campaign to benefit the children of CHOC.
We completed construction in our new Long Beach Branch, and made a multi-year commitment to support California State University Long Beach students as the Official Credit Union of Long Beach State Athletics.
Your same great Southland revealed a fresh new look in 2018 with a contemporary logo and a modern brand approach designed to fortify our position as a leading Southern California credit union for years to come.
We also introduced new programs and services to Members, including Southland Jr. Savers, Teen Checking, Southland Investment Services and Apple/Google Pay.
Fees were lowered for our Members in 2018, including our Skip-a-Pay fee, and we made it easier to make Auto Loan and Visa payments online with a new online payment center.
This year, Southland is committed to making the Member experience exceptional. We will focus on improved access, enhanced services and new technology to make doing business with us easier for you. Based on your feedback, technology infrastructure is a primary focus for this year, with plans to make improvements to our online and mobile banking platforms.
Thank you for helping us make 2018 a successful year with your continued membership. I am looking forward to an exciting and productive 2019!
Thomas G. Lent, CPA
President & CEO