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Message from the President and CEO

Planning For A Future Focused You

Every three years your elected volunteer Board of Directors and Supervisory Committee, made up of Southland members, meet and discuss our credit union’s future. It is an exciting time where your representatives collaborate with Southland’s Executive Management on the strategic direction of the credit union. I am excited to report that our new strategic plan reaffirms our focus on you, our Southland Members, by placing people over profits.

We recognize that staying current with the latest innovations in financial services technology is critical to earning your trust and loyalty. Investing in upgrades to our current services provides not only enhanced conveniences, but keeps our pledge of ensuring your funds are safe and your personal information is secure.

Our commitment to continue enhancing our technological offerings will also extend to how we deliver the perfect member experience, no matter how you interact with your credit union. This includes our website and mobile banking platforms, along with our Telephone Service Center. We intend to devote significant attention to these areas as their usage continues to grow amongst our membership.

We know that enhancing these digital services will mean even more members will shift their daily banking away from visiting a branch and, instead, choose to visit us only when a service request requires extra attention. Our plan is to ensure our branches remain solution centers, tailored to help you save time and money with your personal finances, and solve any issues. We will also look to realign our branch and ATM networks, including adding additional locations, to benefit the most Members possible.

Thank you for your membership with Southland and for helping us plan our future focused on you.

Thomas Lent, CPA

President & CEO